The Power Of Facebook In Advertising Product

Juwita, Oktalia

Abstract: Social media has its uniqueness in supporting marketing system which is the availability of clear defined system, along with the updated news feed to identify behavior of the target market. One of the most used social media site to support marketing system due to its comprehensiveness and highest growth of user is Facebook. Advertising in Facebook went booming since the launching of Facebook Marketplace Application for Classified Listing in May 2007. A lot of big and small scale companies start creating Facebook Page and manage it seriously. In particular, since Facebook launched Facebook Ads in November 2007, which feature was complimented with real time reporting. This application attracted more and more companies to allocate budget particularly to advertise their businesses via Facebook. Advertising in Facebook has the potential of continuous growth, both with simple model or Facebook Ads. Local SME (Small-Medium Enterprises =UKM) could also utilize Facebook to market their products. This research was conducted based on survey using Advertising Balance Scorecard (ABSC) method to measure effectiveness of advertisement. Perspectives being measured were objective perspective, creativity and execution perspective, media perspective. Respondent taken as target sample were SME entrepreneurs in fashion industry who have been using Facebook as their marketing media. Appraisal scale used to measure advertisement effectiveness was Likert scale range from 1 to 5. The effectiveness of advertising from the perspectives of ABSC was declared effective by the value obtained to determine the position of the Likert scale of 4, 20. Calculation results from each perspective were 4, 31 for objective perspective 4, 23 for creativity and execution perspective, and 4, 05 for media perspective. Objective perspective became the most dominant compare to other perspectives. As for reliability of Facebook as media to advertise product, it could be concluded based on 4, 28 score from the conducted analysis that Facebook was very reliable.

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Kontribusi Pajak Daerah Dan Retribusi Daerah Terhadap Pendapatan Asli Daerah (PAD) Dan Anggaran Pendapatan Dan Belanja Daerah (APBD) Guna Mendukung Pelaksanaan Otonomi Daerah (Studi Kasus Pemerintah Daerah Kota Bogor)

Mohammad Riduansyah

Abstract: The income of local own revenues is a significant sources for routine and developmen expenditure in local government. The amount of local taxation and user charges income are influenced by the kind of local taxation and user charges which is being implemented and adjusted by the rule that is implemented, related with income of local taxation and user charges. The contribution of local taxation and user charges income to acceptance of local own resources in Bogor Municipal in the periode of budget years 1993/1994-2000 has significant meaning with the average income 27,78 per years. The contributin of local taxation and user charges income to the total income of Bogor Municipal can be see in their local government budget, related to the ability in doing local authonomy is good enough. The component of local taxation in the period 1993/1994-2000 has contribute 7,81 % per years with the growth average about 22.89 % per years. Mean while, the acceptance that come form the user charge component, in the same periode has contributed 15,61 % per years with the growth average 5.08 % per years. In increasing the contribution of local taxation and user charge income to the total of local own resources income and their contribution to the local government budget of Bogor Municipal, several things need to be done, such as intensification of collecting local taxation and user charges and also extensification by implementation of new local taxation and user charge, adjusted with the condition and potention that available.
keywords: local own revenues, local authonomy, local taxation, user charges, and local government budget

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The Demand For New Cars And The Index Of Consumer Sentiment

Siddharta Utama

Abstract: The index of consumer sentiment (ICS) has been widely employed as a proxy for future buying confidence to predict future aggregate buying behavior. This study empirically compares two forecast models: the expectation model that includes the ICS as an explanatory variable and the traditional model that does not include the ICS. The models are employed to estimate the aggregate demand for new cars in the U.S. from 1976 to 1984. The results indicate that the ICS has a positive relation with new car sales. On the basis of the likelihood dominance criterion, however, the traditional model is preferred to the expectation model. Furthermore, the forecast ability of the expectation model is slightly inferior to the traditional model

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Policy Review on Restaurant Taxes Levied on Warung Tegal in DKI Jakarta

Abstract: The study analyzes the restaurant tax levied on Warung Tegal1 in DKI Jakarta and provides solutions for such. Descriptive-qualitative approach (Creswell, 2009) is used, employing both interview and library research. Results suggest that restaurants of every type, including Warung Tegal, have been taxed since 2003. The controversy was caused by negligence of excise officers in socializing the law and blow-ups by the media. The feared concomitant problems of the policy enactment are: revenue threshold exempted from the taxes is too low and the collection system is inefficient. The solutions proposed are raising the threshold and implementing the official assessment system to assess the amount of accrued taxes.

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